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The National Institute of Dog Training

Curriculum

This home study program is provided in two parts, a comprehensive TRAINING manual and a comprehensive BUSINESS manual. First you learn how to be a professional trainer utilizing the exclusive program that features Matthew Margolis' techniques and know-how. Then, you learn about marketing your professional service for maximum success and financial rewards.

NO GIMMICKS OR SHORT CUTS

Acquire the proven knowledge and skills you need to professionally train dogs with love, praise and affection,  but be forewarned. This is not a simple program you can skate through in a few days by watching videos and doing a little light reading. You will receive two comprehensive manuals that must be followed as directed.

TOLL-FREE HELP LINE

During the course of study, you will have reasonable access to Matthew Margolis and/or members of his senior training staff who will gladly answer your questions, give useful information and provide encouragement. Our goal is for every student to become a qualified trainer.


Part I: The Training

     Complete history of dogs.
     Breeds & classifications of dogs.
     Temperaments and personality testing using the Margolis formula.
     How to communicate with dogs.
     Problem solving: from housebreaking to excessive barking and how to choose the right technique for each dog with problems.
     Training -- basic and advanced including heel, sit, down, come-when -called and advanced off-leash techniques using the Margolis system.
     How to recognize aggression.
     Basic medical information.
     All about dog nutrition.
     Complete Canine Management Workshop script.

PART II: The Business

Thirty-five years of dog training and the development of one of the most successful and largest dog training facilities in the United States is credited to Matthew and his amazing dedication and focus. The result is the best dog training system available anywhere, AND perfected marketing and management techniques that will help you grow a profitable business.

     Setting all your goals: personal, professional and financial.
     Your marketing plan:
        Ø Defining your services
        Ø Setting your prices
        Ø How to promote
        Ø Location of your business
     Sales techniques:
        Ø Personal selling
        Ø Anatomy of the sale
        Ø Developing a sales plan
        Ø Complete sales presentation
     Advertising: Includes budgeting.
     Classes: How to conduct classes that serve as a marketing tool.
     Newsletters: How to create a newsletter that boosts your business.
     Complete office procedures manual that could cost as much as the entire program.
     Staffing: When to hire, whom to hire, job descriptions and policies needed.
     Employee handbook: Every detail is covered from agreements and payment schedules to layoffs and more.

     The Matthew Margolis Love Your Dog Basic Training Video for easy reference.
     The Matthew Margolis Love Your Dog Problem Solving Video for quick reference.
     Exclusive 6' Pro Leather Training Leash with the famous thumb loop makes professional training maneuvers easier. Finest quality leather, braided for flexibility; brass accents.
     Resale Privileges: As a program participant, you will be able to enjoy extra profits from the resale of videos, books, leashes and more. Some restrictions apply.